Boston shop marks 40th anniversary with community meal after winning national competition

London Road Bakery (Spar) won this year’s Bisto Community Table event.

Premier Foods, owner of Bisto, launched the annual competition in 2018. It gives one retailer the chance to win a fully-funded catered meal for their community.

London Road Bakery (Spar)’s event helped it mark its 40th anniversary, with the Dales family having owned the store since 1980.

Jacqui Dales, from the business, said: “We’re so grateful to Premier Foods for helping us to celebrate the shop’s long-standing connection with the community. Our loyal customers have been so important in keeping our shop going since the 1980s, and the majority of people who came along to the Bisto Community Table event have been daily visitors across those 40 years too.

“It’s been great to give back to them and celebrate our community over a delicious meal.”

Gita Kahlon, from Premier Foods, said: “It’s important to recognise the invaluable role that convenience stores play in their local area. Stores like Jacqui’s become the heart of communities after many generations of service, the Bisto Community Table competition is about celebrating that and giving retailers the credit they deserve.”