Boston store makes Christmas shoebox appeal in aid of care home residents, schoolchildren, and domestic abuse victims

A Boston shop is inviting customers to help it spread some seasonal cheer among local care home residents and other worthy groups this Christmas.
The Christmas tree at Dunelm, Boston.The Christmas tree at Dunelm, Boston.
The Christmas tree at Dunelm, Boston.

Dunelm, on the Alban Retail Park, is appealing for donations in aid of the retailer’s national Delivering Joy campaign, which aims to deliver thousands of gifts across the country to those less fortunate this festive period.

Shoppers are being asked to donate a shoebox of gifts, which will then be delivered to residents of Hunters Creek care home, in London Road, Boston. Donations will also be sent to local schools and women’s refuges across the region.

From novelty mugs to a fleecy blanket, residents have written on gift tags small wishes that would make a big difference to them this Christmas. The tags can be found on a Christmas tree at the front of the store, where a staff member will provide shoppers with a shoebox to then fill with gifts and place under the tree.

The picture in full ...The picture in full ...
The picture in full ...

With stores across in England currently only operating a click and collect service, customers can request a tag and shoebox if heading down to store or by visiting the Dunelm Boston Community Support Facebook group.

Chris Gutteridge, store manager, said: “It has been a challenging year and we, with the support of our customers, are committed to helping those within the community who are less fortunate this Christmas.

“We’ve seen such a positive response to the campaign, both in store and on social media – particularly in the Dunelm Boston Community Support Facebook group, that we’re confident that with the generous support from the people of Boston, we’ll be able to put smiles on hundreds of deserving faces.”

The appeal closes on December 11.