Trail brings spirit of Christmas to towns along Lincolnshire coast

Families will still find the spirit of Christmas in towns along the Lincolnshire coast in spite of Covid-19 restrictions.

Families will be able to track down and bring the ‘Christmas Spirit’ to life on their smartphones.

A 1.5 mile story trail involving shops in Skegness, Mablethorpe and Sutton on Sea is being organised to help bring back the fun to the festive shopping experience.

The Lincolnshire Coastal Destination BID has teamed up with QR code trail experts High Street Safari to create the interactive story-trail that is designed for smartphones and encourages children to walk, have fun, get engaged and most importantly, take their minds off the pandemic.

Trails are positioned around the town centres, with 10 ‘Christmas Spirit’ characters and takes on average about 45

minutes to complete.

It's completely free for families and groups to take part and they win a heart-warming Christmas e-book at the end.

The activity is completely safe during the Covid-19 restrictions as there is no need to actually go inside the venues, but some participating businesses are offering extra incentives to go inside.

The Christmas Spirit Trail revolves around a magical story that includes Albert Claus, the brother of Father Christmas. His job is to maintain the Spirit of Christmas by spreading joy bubbles on Christmas day, but he's gone missing!

By visiting the trail stops and speaking to each of the cheerful ‘Spirits of Christmas’, players will learn what has happened to Albert and, finally, be able to solve the mystery, save him and read the conclusion with the free e-book at the end.

When families in Skegness, Mablethorpe and Sutton on Sea scan each character’s unique QR code the character will burst to life with an animation on their smartphone and they will learn their names, stories and gather clues. Younger children will enjoy spotting the colourful characters in shop windows and older kids, and grown-up ones, will engage by hearing the stories.

Martin Blackwell, former CEO of ATCM and the Charity Retail Association, who is coordinating the project nationally, said, “We’ve run several of these 'safari on the high street' events and have just been blown away at the response.

"We had such wonderful feedback from families over the summer and Halloween, we just had to create a new story.

"If something fun like this can help make families and kids feel good about going back out onto the high street in a safe way then we’ve done our job.”

Start the trail by going to and finding the first character. Learn the names and stories of all 10 jolly characters and then read a free Christmas adventure with a free eBook.

To take part simply:

Visit the website to see the trail map

2. Hunt down the merry Christmas characters

3. See them burst to life by scanning their QR codes with your smartphone

4. When you’ve found them all, download and read the free Christmas eBook