This is the first weekend since Covid-19 restrictions were lifted and caravan parks, self-catering accommodation, shops, pubs and outdoor attractions reopened.
The Visit Lincs Coast Destination BID team has created a series of videos highlighting the work that has been done between Mablethorpe and Skegness to prepare for the big day.
'Preparing to welcome you back' features dramatic sunrises, aerial views the sea crashing on the beach and children playing, the BID Rangers conducting maintenance works, the National Coastwatch Institution who watch over on beach users and comments from excited businesses, who this year more than ever need visitors' support.
"Holidays may look a little different this year, but with so many things to see and do on the Lincolnshire Coast, you don't have to travel far for the STAYCATION of a lifetime," commented Visit Lincs Coast.
"It's time to get excited, it's time to book your Coastal Getaway."