A long-established Mablethorpe coach company has moved to a bigger site, freeing up a key location in the town centre and reducing “unnecessary congestion” on the roads.

Grayscroft Coaches has relocated from its Victoria Road depot to new premises on Enterprise Road – in a “dream come true” for the firm.

The relocation has been facilitated by Connected Coast with government funding through the Towns Fund.

A spokesperson for Connected Coast said: “The project has been supported after early public engagement to shape the Towns Fund programme in Mablethorpe identified a desire to remove unnecessary congestion in the town centre, especially during peak season. The relocation not only supports this aim, but it also ensures that the business - and the employment it creates - remain in the local area."

placeholder image — Grayscroft Coaches' new premises.

Through the project, ownership of Grayscroft’s previous depot has now transferred to East Lindsey District Council – which is developing options for the former depot. The first priority for the council is clearing the site to get it ready for a new use.

Chris Baron, Chair, Connected Coast said: “This project brings a number of significant benefits. It allows a key plot of land in the town centre to be developed for a new use for the community, and it supports an important local business to grow in Mablethorpe.

“It is fantastic that the relocation and acquisition is now complete, and I look forward to seeing the Victoria Road land developed to meet local needs.”

Cou Steve Kirk, Portfolio Holder for Coastal Economy, said: “This project demonstrates our commitment to supporting local businesses to grow and thrive while creating new opportunities for regeneration in our town centres. By helping Grayscroft Coaches relocate to larger premises, we have enabled a well-established local employer to remain in Mablethorpe with the space it needs for future expansion, safeguarding jobs and supporting the local economy.

The interior of the new premises at Enterprise Road.

“At the same time, the transfer of the Victoria Road site to ELDC gives us the opportunity to explore how this important town centre location can best contribute to Mablethorpe’s future, supporting wider ambitions to strengthen connectivity, attract investment and enhance the town for residents and visitors alike.”

Grayscroft’s new site on Enterprise Road not only enables the company to continue operating from Mablethorpe, but also paves the way for further expansion and more jobs, benefitting the local economy.

Ashley & Nigel Barker, Directors, Grayscroft Coaches added: “We’re really pleased to have been able to make the move to this new site, and we’re so grateful to Connected Coast and East Lindsey District Council for all their support.

“We are proud to be based in Mablethorpe and to be part of this community. Now, from our new bigger site, we have the space to grow and thrive.”

“Relocating to larger premises has been an aim of ours for many years now, however there has never been a viable and sustainable option. Thanks to the support of the Connected Coast and East Lindsey District Council, that dream has now become a reality. We are incredibly grateful for all the support we have received and now with larger, more suitable premises, we have the space to grow and thrive.”