In a move to boost the town’s retail economy post-pandemic, North Kesteven District Council has seized on the event to promote safe and confident enjoyment of the town to shop local.
Sleaford primary school pupils have been offered paper-based eco-friendly Lincolnshire flags and NKDC has been encouraging shops, traders and hospitality venues to offer discounts and incentives for those brandishing the flags - or wearing yellow to show that they are ‘Yellowbellies’ on Friday and Saturday (October 1 and 2). The hope is that the town centre will again be vibrant with colour and dynamic with activity over the Lincolnshire Day weekend.
Further flags are available within shops, at visitor venues such as Navigation House and the Hub and at the Sleaford Farmers Market today (Saturday), with flag banners dotted around the main streets.
Traders taking part have been listed by NKDC as: The Hub (10% off), Bellissimo Boutique (10% off on Friday only), Wellies (free lollies), Pet Shop Girls (free cat/dog treat with £10 spend), Appetites (Lincolnshire sausage bap for £2.50), Beautofully Handmade Gift Shop (selection of locally made gifts).
The flags and promotional materials was made possible through European and Government financial support to encourage increased custom on high streets and at locations, known as the Welcome Back Fund, all aimed at encouraging residents and visitors to return to the high street in safety and confidence and to shop locally.
Council Leader, Coun Richard Wright, said: “Lincolnshire Day is a day to reflect on local pride and encourage people to ‘think local’, ‘shop local’ and promote everything that makes Lincolnshire great – which includes our historic and vibrant market towns, distinct villages and lots of dynamic independent shopping and eating-out opportunities.”