Vegan dog treats launched by Boston-area business as part of ‘human-led trend’ range

Fruity Paws is a strawberry and peanut butter-flavoured plant-based snack for man’s best friend.

It is made by Laughing Dog, part of Fold Hill Foods, of Old Leake.

The product is part of a new range of so-called ‘human-led trend’ treats at the business; this means they take inspiration from human ideas and tastes.

So, in addition to Fruity Paws, there is Sleep Tight, which includes naturally soothing ingredients such as chamomile and ginger to help calm pets.

Cheesy Bites, meanwhile, include broccoli to boost immunity, and, as the name suggests, cheese.

Then there are Fish & Tricks, which contain salmon, linseed, chicory and parsley.

Explaining what sets these products apart from others it manufactures, marketing manager Kate Tarrant said: “These treats are different to any that we’ve created before in that our nutritionists have created treats inspired by human-led trends.

“Throughout lockdown we’ve been inundated with dog owners wanting to treat their dog – but healthily. The treats have been created for those such occasions.”

Expanding on the notion of ‘human-led trends’, Kate added: “The pet food sector is becoming very humanised, and this is a trend we are responding to.

“In essence, as pet parents, we are looking for treats that seem familiar to us as humans and can offer humanised benefits – including very clear health benefits.”

For more information, visit www.laughingdogfood.com