The store is a joint venture between two businesses founded in Lincolnshire, connected by family.
They are: menswear retailer WiseGuys, which opened its first branch in 2013 in Sleaford and now also has sites in Newark and Melton Mowbray, and ladieswear retailer WiseGirls, which launched in Sleaford, opposite WiseGuys, in October of last year.
They are run by Mike Willis and daughter Samantha John respectively.
The shop in Boston is based in the Pescod Square Shopping Centre, in the unit which previously had been a Farplace Animal Rescue charity shop.
It is the first joint store for WiseGuys and WiseGirls; if it proves to be a success, the businesses say they will look into opening more.
The shop was officially opened last Saturday by the Mayor of Boston Coun Anton Dani.
Shoppers were treated to one-day-only discounts of up to 70 per cent to mark the occasion.
Samantha said: “The opening went fantastic. The Mayor of Boston was a lovely gentleman and kindly came to open our store for us.
“We had a very busy day with people having to wait outside to come in.”
Since then, she reported that trade had been ‘good’.
“Boston has made us feel very welcomed and we have had a lot of lovely comments,” she said.