On Friday, January 17, ambassadors from Drinkaware will be on hand at Asda to raise awareness of the harm alcohol can do and the benefits of cutting down.
They will be handing out alcohol assessment scratchcards, which use a factual, non-judgmental approach to invite consumers to reflect on their drinking habits.
Shoppers will also be able to talk to the ambassadors to discuss any concerns they have about their own or family members’ drinking.
This year there will be a particular focus on ‘Drink Free Days’, Drinkaware’s flagship campaign which targets people aged 45-65 who are drinking routinely in the home and over the low-risk drinking guidelines.
Adam Jones, Drinkaware director of business development and partnerships, said: “Working together with Asda for the past four years has enabled Drinkaware to get out into their stores across the country and work with people face-to-face.
“The advice and information that Drinkaware provides is invaluable to the many people looking to make changes to their own or a family member’s drinking habits in January, and we know that the Drinkaware ambassadors in Asda will help many customers to make positive changes and reduce their risk of alcohol harm.”
Chris Lowe, senior director for public affairs at Asda, said: “We are pleased to be working with Drinkaware again this year, as part of our role as a responsible retailer, helping them engage directly with our customers.
“Customer insight shows that more people think about their health in January, and look for ways to cut back on their alcohol consumption after the festive period, so this opportunity to receive accessible, friendly advice and support comes at just the right time.”