Re-branding event in Boston for drug and alcohol support service

Addaction Lincolnshire and Young Addaction Lincolnshire will from tomorrow (Wednesday, February 26) be known as We Are With You.

It comes as part of a UK-wide re-brand by Addaction, the drug, alcohol and mental health charity of which they are part.

Research conducted by the charity found that three times as many people would chose We Are With You as a source of help compared to Addaction, with many describing the new name as ‘inclusive’, ‘approachable’, and ‘reassuring’.

Dan Hunt, community engagement co-ordinator at Addaction Lincolnshire, said: “Our research shows that language around addiction can in itself be a huge barrier to people seeking help. As We Are With You, we will use everyday language and focus on the help we offer, not the problem. Our new name not only better reflects the ethos and history of our services, but also how we work with people as equal partners.” As part of the re-branding, a drop-in event will be held at the charity’s Boston office in Wide Bargate tomorrow from 11am to 3pm.

Members of the community, service users, partner agencies, and commissions are invited to visit, speak to the team regarding the re-brand, network, and grab a slice of cake. There will be a speech at 1pm.

Alongside the re-branding, a new website is being launched as www.wearewithyou.org.uk