'Act now': Campaign is launched in Skegness Standard newspaper to stop signage around Clock Tower
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Taking up the gauntlet is former town councillor John Byford
There was a local outcry when the plans were spotted on the East Lindsey District Council website on Thursday, with less than a day to lodge objections.
Residents were asking how knowledge of the plan for historic landmark, which was built to commemorate Queen Victoria's Diamond Jubilee, seemed to have slipped through the net.
However, East Lindsey District Council has told us that although the deadline for comments has passed, there is still time to have your say.
Now Mr Byford is calling on local people to join his campaign. For the full story and how to comment on the planning application, see tomorrow's edition of the Skegness Standard newspaper.