The expansion followed several years of planning and nine months of construction work.
To mark the occasion, The Standard published a 20-page supplement about the new-look store, covering also Oldrids’ other shops in the town centre.
The paper took so many photographs for the piece that we have divided them across two galleries.
Here is the first one …
21. Oldrids launch second floor at Boston store in 1975
Part of the interior of the new hairdressing salon, also on the second floor. Oldrids had entrusted this part of the building to Glemby International, the largest hairdressing organisation in the world, with sites in Bergdorf Goodman, in New York, Illum, in Copenhagen, and in Fenwicks and Miss Selfridge, in London. Photo: Boston Standard
22. Oldrids launch second floor at Boston store in 1975
To mark the opening of the second floor, Standard reporter Pat Ashberry tried out the new salon. She is pictured (left) with stylist Linda Burton, poring over options, and (right) with her new look. Pat, who had been hesitant to get the haircut, spoke warmly of her new hairdo, saying it was easier to look after and felt better than it had for years. Photo: Boston Standard
23. Oldrids launch second floor at Boston store in 1975
In the hairdressing salon, (pictured, from left) Sharon Whitelam, Linda Burton, Ellie Vickers, Ann Faunt, Jean Eldred and Jean Williams, (sitting) Frank Bull, Glemby Group director, and David Locking, salon manager. Photo: Boston Standard