Butlin's reveals Skegness’ top three tipples – with one cosy surprise
From ice-cold lager to a warming mug of chocolate, Skegness holidaymakers have made their favourites clear — as Butlin’s reveals the top three drinks chosen by guests on its all-inclusive package.
More than 40,000 visitors at the Skegness resort added the drinks deal to their break in 2025, with over one million drinks served across the season. Now the figures are in — and they make for interesting reading.
1. Madri takes the crown
Topping the charts was Madri lager, accounting for eight per cent of all drinks ordered at the Lincolnshire resort. The Spanish-style beer proved the go-to choice for guests relaxing between shows, fairground rides and Splash Waterworld sessions.
2. Smirnoff Red secures second spot
In second place overall was Smirnoff Red vodka. The popular spirit was chosen in nearly half of all spirit-based drinks ordered last year, making it the clear favourite for cocktails and mixers alike.
3. Carling Black Fruit Cider claims third
Carling Black Fruit Cider came in third, making up five per cent of all drinks served. Skegness guests were the biggest fans compared to the brand’s other two UK resorts, accounting for almost half of all Black Fruit orders nationwide.
And the surprise favourite? Hot chocolate
While pints and spirits dominated overall, there was a clear winner when it came to hot drinks. A cosy hot chocolate made up 36 per cent of all hot beverages served — the perfect pick-me-up during a busy day of entertainment.
The rankings come as Butlin’s announces seven new additions to its all-inclusive drinks package for 2026, including new cocktails created to celebrate the company’s 90th birthday, plus extra spirits and a new 0.0% lager option.
With packages starting from £25.95 per adult, per day, guests can now choose from more than 60 drinks — alongside a packed programme of live shows, character appearances, unlimited fairground rides and access to the resort’s £2.5 million SKYPARK playground.
For Skegness visitors, though, it seems the message is simple: when it comes to raising a glass on holiday, lager leads the way — but there’s always room for a hot chocolate.