Hunt is on for reindeer and elves in East Lindsey Christmas shopping trails
Two initiatives aimed at boosting Christmas trade at shops and businesses across the East Lindsey district are well under way.
The Reindeer Hunt is inviting Christmas shoppers to find Rudolph and his pals hiding in the windows of shops in Mablethorpe and Sutton-on-Sea between now and Tuesday, December 16.
While The Great Elf Hunt is a similar shopping trail designed for children in Louth that runs until Monday, December 22.
Both competitions are aiming to drum up interest in shopping locally this Christmas and both have festive-themed prizes waiting for the winners.
The Reindeer Hunt, which is also running in Skegness, Spilsby and Wainfleet, has been funded by the East Lindsey Investment Fund, which is aiming to invest in community development, promote the visitor economy, support businesses and boost the attractiveness of the area.
Coun Adam Grist, portfolio holder for market towns and the rural economy, said: “We are thrilled to support this fun initiative to help our businesses, residents and visitors get into the festive spirit.
“This is a great way for people of all ages to get into their local towns to support as many businesses as possible.
“Shopping locally plays a vital part in keeping our local economy, towns and villages thriving. And it also presents the opportunity for you to explore what our area has to offer.
“I wish all those who are taking part good luck in their search for Santa’s reindeer and some great bargains.”
The Great Louth Elf Hunt invites youngsters to pick up a form and booklet from Archie’s cafe bar and bistro, off Mercer Row, to enter the competition.
The challenge is to find elves that are hiding sneakily in various shops and businesses across town.
A spokesperson said: “The elves have invaded local businesses. Maybe they are under Christmas trees, helping themselves to a morning brew or getting too cosy among the snacks.
“Once you’ve completed the hunt, there’s a special Elf Hunt Letterbox at Archie’s, where you can post your finished booklet.
“Please make sure the child’s name is written clearly on the booklet. Or if parents would prefer their own names on it instead, that’s absolutely fine too. We’ll pick three winners at random from the letterbox and announce them on Facebook.”