To help combat littering in the UK, customers in Weymouth were put on the spot this week with all packaging removed from their Drive-Thru.
Burgers, McNuggets and even fries were all served straight into the hands of unsuspecting public .
The litter-busting video was created after research of 2,000 adults found over half of the British public are unlikely to intervene when faced with other people littering.
Nearly six in 10 (58 per cent) describe it as a ‘major problem’ in their area, with 30 per cent stating common areas for the misdemeanour being outside fast food or takeaway outlets.
It also emerged seven in 10 adults believe sheer laziness to be a main reason for the litter on British streets.
Simon Jacobs, Lord of Litter at LitterLotto said: “We’re so excited to be launching LitterLotto in the UK, and an exclusive partnership with McDonald’s UK. We’ll be working together to incentivise people to bin their litter responsibly and experience the joy of binning by winning prizes through the app. We’re on a quest to reduce litter, protect wildlife, clear our rivers and oceans of waste material - and make more waste available for recycling.”
To create an incentive for its customers to throw their rubbish in bins, rather than on the ground, McDonald’s has partnered with LitterLotto, a free app that rewards responsible binning of any litter - with prizes from £5 to £10,000.
Customers can take a picture through the app as they bin litter for a chance to win discounts on McDonald’s menu items and Instant Win prizes, as well as an entry into a monthly jackpot.