The new shop, which will feature and a mix of clothing, footwear and accessories for men and women, as well as homeware, will open on Saturday October 8.
Today (Thursday), a company spokesman said: “We are excited to be opening a shop in Louth offering our unique range of clothing, footwear, accessories and homeware to the local community.
“Not only is Louth a perfect match for our brand heritage, but where better to open a shop than in the home of England’s infamous late Gothic steeple?”
The 1,067 square foot shop will feature original 1970s vintage wallpapers to complement the retro furniture, and salvaged building materials are used to create a ‘unique’ finish to the store.
There will be a charity sweet shop behind the till to boost sugar levels whilst perusing the rails.
Every year, White Stuff commits to donating at least 1 per cent of annual profits to charity, and shops regularly raise money to support their community with fundraising events throughout the year.
A spokesman said that the Louth store will be partnered with a local charity following the store opening, and customers are encouraged to pop by in the first few weeks to suggest their favourite local cause.
To celebrate the opening, White Stuff will be hosting a party on Saturday October 15 with Prosecco, treats and nibbles, a £250 prize draw and a free gift with purchases over £50. For children, there will be balloons, kids packs and colouring-in bags on offer.
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