Campaign aims to convince people to eat breakfast

Figures released to support National Breakfast Week suggest that 45 per cent of us admit to skipping the ‘most important meal of the day’ at least once a week. Yet nutritionists recommend that a third of our recommended calorie intake should be taken as breakfast.

National Breakfast Week (known until last year as Farmhouse Breakfast Week) is now in its 17th year and is running from 24th-30th January. The campaign run by AHDB Cereals and Oilseeds aims to bring together farmers, growers and producers with the public to promote the benefits of eating a healthy breakfast.

In addition to the regular national and local events, social media has given this year’s campaign a huge global boost, with #NationalBreakfastWeek and #BreakfastWeek trending worldwide.

A survey conducted last year by Co-operative Food found that the ‘full English’ is still our favourite breakie, followed closely by the bacon buttie, with tea and toast coming in third.

The breakfast Top-10:

1. Full English breakfast

2. Bacon sandwich

3. Tea and toast

4. Porridge

5. Cornflakes

6. Croissants and coffee

7. Scrambled egg on toast

8. Muesli

9. Weetabix

10. Poached egg on toast

Whilst the Great British fry-up might be a bit of a belly buster for every day, it still makes for a great occasional treat. And where better than Lincolnshire to get the best sausages, bacon, black pudding, fresh eggs and all your favourite trimmings?

National Breakfast Week can be followed online and by social media. Get involved by tweeting your breakfast pics using the hashtag #BreakfastWeek.

Breakfast facts

Breakfast boosts low over-night glucose levels, kick starting the brain and body for the day’s work.

Breakfast can improve your memory, concentration and cognitive functions

Breakfast can make you happier in the morning, reducing stress levels and improving your mood

Many studies have shown that children’s school achievement and behaviour is improved when they eat breakfast regularly

People who eat breakfast are less likely to be overweight as they are less likely to crave sugary and fatty foods later in the day