For the first time, Skegness East Coast and Wolds Hospitality Association (SECWHA) are producing and distributing the guide across the country in partnership with Johnston Press, who publish the Skegness Standard.
And now readers are being asked to get involved in a competition to find the best snapshot that illustrates how great the area is.
June Howard, business development manager at SECWHA, said: “We are looking for something bright, and eye-catching. This is a great opportunity as the winning picture will go around the country and on nearly 200,000 copies of the guide.”
The winner will receive a framed copy of the guide cover and Magna Vitae have agreed to exhibit short-listed photographs at the Embassy Theatre. Send an A5 print to June Howard, SECWHA, Town Hall, North Parade, Skegness, PE25 1DA, no later than September 16.