'UK waters can take your breath away': Safety warning issued for 'Be Water Aware Week'
Residents and visitors across Lincolnshire are being urged to take extra care around open water as a national safety campaign highlights the dangers of cold water shock.
As part of Be Water Aware Week (April 27 – May 3), emergency services are warning that rivers, lakes and reservoirs can remain dangerously cold even during warm spring and summer weather.
The campaign, led by the National Fire Chiefs Council, aims to reduce accidental drownings, which have claimed more than 1,600 lives across the UK since 2019 — with over half occurring in inland waters.
Fire and rescue services say water at just 15°C can trigger cold water shock, causing involuntary gasping, rapid breathing and panic — even in strong swimmers.


Officials warn that even simple slips, trips and falls into water remain one of the leading causes of accidental drowning in the UK.
David Lynch, area manager for prevention and protection at Lincolnshire Fire and Rescue, said the risks are often underestimated.
“We know that when the weather starts to get nicer we see more people out and about, looking to enjoy walks and the water,” he said.
“Unfortunately, this matches an increase in calls for water rescues, so it’s really important people understand the risks of open water in the UK.
“The best way to avoid cold water shock? Don’t enter the water.”
He added that even strong swimmers can quickly get into difficulty due to cold temperatures and hidden hazards such as weeds, currents and submerged debris.
Mr Lynch urged people to enjoy water safely by using lifeguarded beaches, swimming pools or supervised activities instead.
He said: “If you want to have fun in the water, make sure you’re doing it safely, where there are experts or lifeguards who know the dangers.”
Gavin Ellis, drowning prevention lead for the National Fire Chiefs Council, said many people would be surprised by the number of lives lost each year.
“These deaths are preventable, so we ask everyone to be water aware,” he said.
What to do if you fall into water:
- Try to stay calm and float on your back
- Spread your arms and legs to stay afloat
- Control your breathing
- Call for help when you can
If you see someone in trouble:
- Call 999 or 112 and ask for the Coastguard
- Never enter the water yourself
- Try to throw something that floats
- Keep the person in sight until help arrives
Officials are reminding people that UK waters are “not as warm as they look” — even on hot days — and caution is essential.