The location of the new Louth store has not yet been confirmed, although it is understood that the store will open in early September - and further information is likely be released in the coming days.
White Stuff’s team are currently recruiting for a shop manager, assistant manager and seven part-time customer hosts for the new store.
A spokeswoman told the Leader: “We are excited to be opening a shop in Louth, offering our unique range of clothing, footwear, accessories and homeware to the local community.
“Not only is Louth a perfect match for our brand heritage, but where better to open a shop than in the Domesday Book’s town of 124 households!”
White Stuff has over 100 branches across the United Kingdom, selling women’s and men’s clothing, accessories, and gifts.
• Visit www.whitestuff.com for local job opportunities and more information about the brand.