Launch of new tourism website for Skegness and East Lincolnshire

The website - www.visiteastlincolnshire.com – is East Lindsey District Council’s official tourism tool, providing ideas for those considering a short break and information for those that have already chosen East Lincolnshire for their visit.

It will also provide ideas for residents planning a day out and include some of the events taking place across the area.

Developed in partnership with Lincoln-based Root Studio, the website boasts competitions, accommodation, things to do, places to eat and drink, shopping, a news section and polls. The site is also more user-friendly, providing visitors with the ability to customise searches and a flexible events calendar.

Tourism businesses in East Lincolnshire are being offered an opportunity of a free listing on the new website using the ‘create a listing’ function. There is no cost for this service and it allows businesses to manage their listing, keeping details up to date and list any forthcoming events.

Whilst the new site places a strong emphasis on the coast, work has already begun on a website for the Market Towns and Wolds.

Portfolio Holder for the Coastal Economy, Coun Steve Kirk said: “The new website has a fresh new look and really shows off what East Lincolnshire has to offer as a visitor destination. Tourism is important to East Lindsey and the new website will provide visitors with lots of information for an unforgettable holiday.”

East Lincolnshire currently attracts around four million visitors each year with tourism worth around £555 million to the economy and employing around 8,000 people.

Tourism Development Officer at the Council, Karen Edwards said: “The website is much more user friendly than the previous site and offers a wider range of options for both visitors and residents. There are many new features which we feel will be appealing such as competitions, polls and an events calendar which provides information on local events.

“We have a real ambition to grow the visitor economy in East Lincolnshire and this website will provide a good basis to do just that, integrating with a much wider programme of digital marketing that reaches out to potential visitors.”

The site is also responsive, which means it works on a range of devices, from traditional computers to mobile phones.