Lincolnshire hospice charity unveils new look to help promote services and fundraising

St Barnabas Lincolnshire Hospice, which provides palliative care for patients across the county, has undertaken an image makeover in order to raise awareness of the range of life limiting illnesses they are able to support and boost donations from the public.

St Barnabas’ head of fundraising Veronica Brien said: “The more we talked to our patients, and those who may need us in the future, the more it became clear that they didn’t understand the range of services we had to offer or the range of conditions we could support.

“The refreshed branding reflects the expansion of our hospice services— including an overhaul of day therapy, the introduction of care in patients’ homes and support for those in acute hospital beds.”

Veronica added: “To be able to grow as a charity we need to be clear about what we do, who we care for and how our supporters can get involved in delivering specialist end of life care.”

The rebranding work was undertaken by Ruddocks, a Lincoln-based design and print company, who donated their time and expertise free of charge.

The finished visual identity is built around a new logo, which maintains the familiar colour palette of blue and yellow to harness the charity’s reputation and heritage while modernising their overall feel.

It features a yellow heart at the centre of its design, emphasising the care the hospice provides to patients and their families and how people are at the heart of the organisation.

Ruddocks’ managing director Paul Banton said: “We are delighted to have be involved with such a recognisable, worthwhile and vital charity.

“Working with the St Barnabas team has given us real insight into the work they do and the level of care and service they provide. It’s a pleasure and an honour to be able to help in some small way.”

In the past two years St Barnabas Hospice has seen the number of people accessing their services from increase from 5,800 to 9,000.

Demand is expected to grow significantly as an aging population requires care for conditions such as dementia, cancer, and heart and lung conditions.