The successful celebration of breastfeeding is set to engage the nation once again as families join together to chat all things breastfeeding, share experiences and support each other over a cuppa.
Leading breastfeeding brand, Medela, is calling on mums (and dads) to join the fun on Tuesday May 16, by hosting a Breastfeeding Café in the comfort of home for family, friends and local mums. With more than 500 mums joining together and over 40 cafes held last year across the UK, the brand is hoping to bring more mums together and make this the biggest ever Breastfeeding Café.
The Big Breastfeeding Café was a campaign inspired by a survey, which found that a significant 76 per cent of mums believed chatting with other mums at support groups helped to support their feeding journey.
This, teamed with the continued success of its weekly Breastfeeding Café on social media, led to the brand taking the concept on the road, actively reaching out to the parenting community and promoting the importance of essential mum to mum support.
Katherine, 30, a pharmacy technician currently on maternity leave from Lincoln Hospital explains: “I live at Greylees and there is not much in the way of community resources in this area. The cafe will be an informal afternoon chat at my home to help meet up with and support some of the other younger mums with babies living here so that they don’t feel isolated.”
She added: “I moved here when I was heavily pregnant and found it quite difficult to meet people. I saw other mums going by and it felt nerve-wracking making that first introduction.”
Now a mum of a 10-month-old boy, who she breast fed, she heard about the Medela Breastfeeding Cafe nationally on Facebook. Finding nothing locally she decided to try and set one up herself.
Matherine said: “This is a one-off event on Tuesday but if we all get on well I will try to make it a regular meeting. There are some good faciilties in Sleaford like the Children’s Centre but being that bit further out of town means it can be difficult to get out and about.”
So far she has four or five mums planning to come along but welcomes more, just contact her by email: [email protected] to express your interest.
There will be some Medela free gifts available and new mums can still come along if they have older children too.
Medela UK’s Education Manager and in-house Lactation Consultant, Sioned Hilton commented: “Breastfeeding has been proven again and again to be the best way to feed baby. However, although a part of human nature, it is not always as easy as first thought and can be challenging. Having a supportive, reassuring and caring network around you is vital, if not essential to a successful breastfeeding journey. Chatting with other breastfeeding mums specifically, is a brilliant way to get advice and learn some new tips from those who have experienced breastfeeding and expressing first hand.”
Medela will provide mums with a complete package enabling them to host their very own Breastfeeding Café in the comfort of home. The Big Breastfeeding Café packs will include a handy breastfeeding guide featuring expert advice from in-house Lactation Consultant Sioned Hilton, Medela samples, posters, invitations and of course, tea and biscuits.
To sign up for a Big Breastfeeding Café pack, mums simply need to register their interest by emailing [email protected]