Lincolnshire Police ask motorists to help 'bump' up support for road safety

Drivers are being asked to “bump” up their commitment to safer driving by displaying a #SlowDownInLincolnshire bumper sticker on their vehicle.

This is part of a new road safety campaign by Lincolnshire Police.

The new campaign will see motorists display a bumper sticker to the rear of their vehicle or rear windscreen which calls for road users to respect their neighbourhood by observing the correct speed limit.

The pledge to drive safely aims to instil community pride and ownership of the safety of their roads.

John Siddle from the Lincolnshire Road Safety Partnership, and PCSO Dave Bunker, who thought up the bumper sticker campaign

Run in partnership with the Lincolnshire Road Safety Partnership (LRSP), it aims to cut the number of people killed or seriously injured in road collisions in Lincolnshire.

During 2020 there were 52 fatalities and an additional 394 people seriously injured on county roads.

The stickers can be collected from stations across the county including Gainsborough and displayed either on the rear bumper or windscreen of a car, van, farming machinery, motorcycle, or other larger fleet vehicles, and will also be handed out by local Neighbourhood Policing Teams.

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John Siddle, Lincolnshire Road Safety Partnership, added: “We know around 25 per cent of injury collisions have speed as a contributory factor and all collisions are exacerbated by speed. In previous enforcement campaigns we have seen drivers, local to their own community, exceeding the speed limit.

"What we say to drivers is to slow down in your community as well as other communities where people just like your want a safe place for their families.

"Despite three lockdowns in the last year we have still seen families torn apart by death on our roads, and although the overall number of injury collisions has fallen, the fatalities remained similar to previous years.

"We ask all drivers to 'slow down in Lincolnshire', and be that driver who keeps others, and themselves, safe.”

People are also asked to support by sharing social media posts, using #SlowDownInLincolnshire and #drivesafelincs.

Drivers are encouraged to take a photo of their vehicle displaying the sticker and tag in their local policing team to help promote the project.