Love Island star Sam living the dream in Skegness

Sam posted a picture of himself on Instagram posing on the bonnet of the luxury supercar at the Hive.

Unlucky in love on the ITV2 series Sam .joked in the caption: "Turns out getting pied on national TV several times pays pretty well".

The post was liked nearly 30,000 times on Instagram and put the £350,000 car back in the spotlight after its dramatic arrival at the Hive in May when it was lifted into the new VIP lounge by a crane.

Sam also appeared at Kush nightclub in the Hive in May.

A spokesperson for the Hive said: "It was be that it was a real pleasure hosting Sam and we hope to have him return soon as he’s such a great guy.

"Already, the Lamborghini bar has given a great deal of exciting memories to our clubbers and watch this space for the next exciting attraction which will be the Ice Experience which will be the only one of its kind in the UK."