New JYSK homeware store coming to Gainsborough

Gainsborough is set to welcome a new home interior store as JYSK announces its plans to open.

The largest Danish retailer operating globally, JYSK, is set to open five new stores, including one in Gainsborough, by the end of its financial year in August 2021, creating 100 jobs and taking the total number of UK stores to 26.

Despite the current restrictions in place for the UK, Jenny Johnston, JYSK sales and marketing manager, UK and Ireland, said: “We are delighted to be able to bring JYSK to five new locations across the UK.

“The sky is the limit for JYSK, and we remain committed to our expansion plans even in the current climate.

A branch will be opening in Gainsborough later this year

"All the new stores to open will be within a one hour drive of existing stores to allow for synergies in processes and shared resources, this approach will allow for sustainable controlled expansion of the UK portfolio.”

Founded in Denmark in 1979 by Lars Larsen, over the past four decades JYSK has expanded to 51 countries with more than 2,900 stores worldwide employing more than 24,000 people.

And with many people still spending more time at home than usual, creating the perfect space is high on many people’s priority lists.

JYSK, pronounced YOOSK, is well known for high quality, on trend products for the home, from the bedroom to the garden.

Roni Tuominen, UK and Ireland country manager for JYSK, said: “Our sales during the multiple lockdowns showed that many people are choosing to invest in their homes this year rather than spending money on going out or on holiday.

"With the difficulties of the pandemic continuing, people are creating their perfect home environments which they can feel safe and comfortable in and JYSK are happy to be able to assist with that.

"Moving in to 2021 we think that the pandemic will change that way that people work, we see flexible working and people continuing to work from home as something that will be in place long after the pandemic, therefore we don’t see the trend for home improvements declining any time soon.”

For more information and to keep up to date with the new store openings visit

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