Skegness Town Council are bringing in a new company, Lite Ltd, to deliver this year's festive displays.
Seven companies bid for the contact but councillors felt Lite Ltd's offering was more colourful and brighter.
The lights, which includes 24 column streetlamps in Lumley Road, will be in the same places as previous years and also include the High Street and Christmas Tree.
Councillors agreed a three-year Christmas Illuminations contract at a total value of £54,524 be awarded to Lite Ltd with the final contract details to be established by the Town Clerk in conjunction with the illuminations group.
This will include the fine detail of what exactly is going where and the colours is yet to be fully decided.