'This is fantastic ': 35,000 lights bring Christmas magic to Alma Avenue

Now in its eighth year, the display features 35,000 lights, Santa’s sleigh, and plenty of festive magic.

Around 350 people crowded around Adrian’s home for the countdown – and children squealed with delight as Santa appeared, while parents snapped photos under a twinkling canopy of lights.

“It takes ten full days to put up, but seeing the children’s faces makes it all worth it,” he said. “Santa’s sleigh is a real hit—families and even pets can hop in for photos, and we hand out candy canes and tree decorations. It’s all free, and the joy on their faces is brilliant.

“It’s amazing to see the community come together,” Adrian added.

“We really enjoy putting on the display—it’s our way of giving back and spreading a bit of Christmas magic.”

Last year, the switch-on, raising £1,010.64 for the RNLI. Over the years, more than £10,000 has been raised, and Adrian is supporting the RNLI again this year. The lights shine nightly from 4.30pm to 10pm until December 28.

“Adrian and the team really make this part of Christmas special,” said one visitor.

Mayor of Skegness, Coun Jimmy Brookes commented: “This is fantastic – the lights are amazing and the RNLI is such a worthy charity to support.”

For anyone wanting to see the lights or snap a photo with Santa, the Alma Avenue Charity Christmas Lights Facebook page has all the latest updates. “Seeing everyone enjoying themselves and supporting a great cause—it really makes all the hard work worthwhile,” added Adrian.

“We hope people keep coming back every year to share the magic with us.”

Festive fun continues tomorrow, Saturday, with the Hildred’s Centre switch-on and the town lights switch-on at 4.30pm. Then on December 7. Skegness Christmas Market opens in Tower Gardens from 10am, offering local stalls, seasonal treats, and plenty of festive cheer.