A new business has opened its doors in Skegness town centre, creating four jobs and bringing a range of financial and jewellery services to the resort.

Ramsdens officially opened its first Skegness branch at The Hildreds Shopping Centre on Friday, marking the company's sixth store in Lincolnshire and its 174th across the UK.

The new 669 sq ft store offers foreign currency exchange, jewellery sales, pawnbroking and gold buying, with managers saying they are looking forward to becoming part of the local community.

The modern store features displays of new and pre-owned jewellery, alongside private consultation counters for customers using financial services.

First customer, pictured above right with Ramsdens Branch manager.

placeholder image — First customer, pictured above right with Ramsdens Branch manager.

As well as creating new employment opportunities, Ramsdens says it is committed to supporting local causes.

The Skegness branch is collecting spare change, obsolete currency and unused foreign coins in aid of St Barnabas Hospice, helping to raise money for the Lincolnshire charity.

The opening is also being marked through the company's environmental programme, with a new tree being planted as part of the Ramsdens Trees Project – an initiative which sees a tree planted for every new store opened.

Area Manager Mark Sterrett said: "We're delighted to open our store in Skegness and to be part of such a vibrant and welcoming community.

The Skegness team, pictured left with Area Manager Mark Sterrett (left) and Regional Manager Andy Gooder (right).

"As well as creating new jobs in the area, we're committed to making a positive impact and helping people – whether that's by offering financial services they can trust, providing transparent foreign currency exchange rates, a fantastic range of quality jewellery or supporting St Barnabas Hospice through our loose coin scheme."

Regional Manager Andy Gooder said customers had already welcomed the company's clear approach to foreign currency exchange.

"We're here to serve the community and ensure customers know exactly the rates they're getting for their money," he said.

"Our rates are always clearly advertised – no surprises and no hidden margins. Our customers deserve to make informed decisions, especially at a time when every penny counts.

"The Skegness store is off to a great start and is performing very well across all our core services. We continue to grow our store footprint, bringing Ramsdens to more communities – not just as a business, but as a trusted retailer shoppers can rely on."

Ramsdens is open seven days a week at The Hildreds Shopping Centre, from 9am to 5pm Monday to Saturday and 10.30am to 4.30pm on Sundays.