The fast food industry is highly competitive, and chains Burger King and McDonald’s have long been considered fierce rivals.
However, as new Covid-19 measures come into play around the UK (from the national lockdown in England to the five tier system in Scotland) Burger King has urged its customers to support its competitors.
In a statement released on Twitter, the fast food chain delivered a plea to its fans, asking them to order from other chains, like McDonald’s, Subway and Dominos.
The statement from Burger King read, “Order from McDonald’s.
“We never thought we’d be asking you to do this. Just like we never thought we’d be encouraging you to order from KFC, Subway, Domino’s Pizza, Pizza Hut, Five Guys, Greggs, Taco Bell, Papa John’s, Lean… or any of the independent food outlets, too numerous to mention here.
“In short, from any of our sister food chains (fast or not so fast).
“We never thought we’d be asking you to do this, but restaurants employing thousands of staff really need your support at the moment.
“So, if you want to help, keep treating yourself to tasty meals through home delivery, takeaway or drive thru. Getting a Whopper is always best, but ordering a Big Mac is also not such a bad thing.”
We know, we never thought we’d be saying this either. pic.twitter.com/cVRMSLSDq6
— Burger King (@BurgerKingUK) November 2, 2020
Burger King following up the original tweet with another, tagging more “fellow burger joints”:
Patty and BunHonest BurgersByron BurgersGourmet Burger KitchenMeat LiquorBlack Bear BurgersDip and FlipNeat BurgerTwisted Burger CoSolitaMac and Wild
A mixed response
Users on Twitter applauded the statement from Burger King, calling it a “class act.”
One person wrote, “Respect from a McDonald’s fan”, with the shaking hands emoji.
Another tweeted, “This is class, from a Taco Bell fan.”
“Thanks for the encouragement and reminder for us to help each other out. My respect for you has doubled @BurgerkingUK,” wrote another.
However, many others on Twitter felt that the statement from the fast food giant was insincere, stating, “Thank you multi-billion dollar company for your incredibly heartfelt and sincere comment that isn’t totally an obvious ploy at increasing goodwill through an empty gesture by planting the seed that Burger King doesn’t completely suck.”
Another wrote, “LMAO WUT. These are multi billion dollar corporations. Order from the local guy down the street, not these clowns.”
“Your corporation - and every other fast food corporation - has more than enough money to continue paying your workers. This isn’t solidarity, this is you trying to escape the responsibility you have to your employees,” someone else tweeted.