Comedian Keith Lemon launches I Love Variety mask campaign to raise cash for children's charity

Comedian Keith Lemon has launched a children’s charity I Love Variety face mask campaign.

The comedian and presenter - real name Leigh Francis - put his face on his personalised mask, as well as agreeing to promote the charity’s own branded ones.

The aim is to raise funds to help thousands of sick, disabled and disadvantaged children across the UK who are supported by Variety.

It is now compulsory for the public in England to wear face coverings in shops, post offices and banks or face a £100 fine.

Keith, who presents Celebrity Juice, said: “It’s an honour to be supporting Variety, the Children’s Charity, and to support the incredible work they do across the country.

“You might not know I’m wearing my I Love Variety mask because it has my actual face printed on it, so it looks like I’m not wearing a mask, but I am, and I’m wearing it with pride.

“Can’t wait to see everyone else with my face.”

Chief Barker Dilly Kitchlew-Williamson said: “Variety has a rich heritage of receiving support from the show business community, and so it is only right that we continue to move forward and work with the stars of today. Over the years, celebrities have dedicated their time to the charity and we know that, with Keith’s support alongside our other celebrities, we can mobilise even more people around the country to help Variety to improve the lives of children and young people who are less fortunate than others.”

The presenter star joins a long line of celebrities who have supported Variety since its inception. The charity has its roots in the showbiz industry, and Sir Michael Caine, Dame Barbara Windsor, Sir Cliff Richard, Dame Judi Dench, Dame Joan Collins and Brian May are just some of the many stars who have pledged their backing.

I Love Variety face masks are available at https://www.masksuk.com/variety-charity-masks/ for £12.49 including P&P, £5 of which goes to the charity.