M&S has launched a new festive doughnut called Santa’s Yumnuts - here’s how people reacted

The internet has been thrown by the news of a new festive doughnut being launched by popular British chain M&S.

Who wants a bite of Santa’s Yumnut™? Our yum yum-doughnut hybrids have been given a Christmassy makeover, with delicious flaky pastry layers and a sweet Santa’s belt topping. Find them in our in store bakery. pic.twitter.com/BcWwxOo26r

— M&S (@marksandspencer) November 5, 2020

Announcing the news on Twitter, M&S confirmed it will be rolling out a new doughnut called “Santa’s Yumnut” for the festive season, which, understandably, the internet found hilarious.

The doughnut is described as having “delicious flaky pastry layers and sweet Santa’s belt topping”.

The oddly named doughnuts are available to purchase from the bakery section of M&S stores, and were launched on 4 November.

How did people react?

The new festive treat has already gained a lot of interest on social media, with users quickly poking fun at the name.

Here are some of the best reactions to the tasty treat:

Please, I beg you, whenever you want to name something just show it to a 14 year old first. If they start laughing, change the name

— Chris (@SerPounce_a_Lot) November 5, 2020

If anybody needs help popping their eyes back in after reading this, give us a shout.

— Specsavers (@Specsavers) November 5, 2020

We love nuts but we're quite happy to pass on Santa’s Yumnut. Thanks for the offer though

— SNICKERS UK (@SNICKERSUK) November 5, 2020

A bite of Santas what?? pic.twitter.com/TH8sLxoiCw

— Shaquille_Sunflower🌻 (@ftank58) November 5, 2020

We suggest dunking them in a cuppa! 😉☕️🎅 #ChristmasCuppas #CuppasTogether

— PG tips (@PGtips) November 5, 2020

Go home M&S you're drunk

— Comedy Central UK (@ComedyCentralUK) November 5, 2020

whoever pitched this name @ the marketing meeting was trying to get fired

— Fallout (@falloutplays) November 6, 2020

Well... even we have broken out in a sweat reading this 🥵good thing he only comes once a year

— Lynx (@lynx) November 5, 2020

THAT was the best name you could come up with? I’m pretty sure you don’t need to worry about the TM either, I don’t see anyone else wanting to use that 😳

— Trouble 🐈 (@LadySayFuckALot) November 5, 2020

I feel strongly that the name of this donut must be reconsidered https://t.co/LPVAyn2ZUJ

— rabia O'chaudry (@rabiasquared) November 5, 2020

As someone who's worked with trademarks before, I know that about 7,000 people saw and approved the phrase "Santa's Yumnut™" before this post went live. https://t.co/6xKUiF8lkV

— The Wisconsin Recount Decider (@justinpie) November 5, 2020

— Lil Frosty☃️ (@dechant8) November 5, 2020

this is why other countries bully England https://t.co/3jCILYlZQw

— Bolu Babalola (@BeeBabs) November 5, 2020

Meanwhile, one of UK's largest retailers has decided that a winning seasonal slogan is "Who wants a bite of Santa's Yumnut?" https://t.co/nFQvOyZyTz

— Doug Saunders (@DougSaunders) November 5, 2020

i cannot even verbally explain how much I do NOT want a bite of Santa's Yumnut™️ https://t.co/jcDMtdpasp

— cal-sgiving 🦃 (@clavin___) November 5, 2020