M&S reveals how the UK celebrates Mother's Day

With delectable treats to eat and drink, gorgeous gifts, and brilliant blooms at M&S to choose between, what are the shoppers in your area buying to show their mum that she’s ‘not just any mother’ this Mother’s Day?

Thanks to new sales data from M&S, we can now reveal all…

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Shoppers in Yorkshire are 34% more likely to buy Rhubarb Gin (£20, 70cl) than other Mother’s Day gifts. Distilled with rhubarb, shoppers all across Yorkshire will be toasting the most important lady in their life with this delightful tipple. Suitable for vegans, it’s best served poured over ice with tonic or topped up with a splash of prosecco.

Shoppers in Scotland are 49% more likely to buy Mumosa Mallows (£5, 173g) than other Mother’s Day gifts. These six cocktail-inspired mallows are filled with a raspberry and orange sauce, wrapped in a milk chocolate shell and finished with a delectable orange flavoured garnish. Need we say more?

Shoppers in Northern Ireland are a whopping 179% more likely to buy a Strawberries and Cream Cake (£10, Serves 14) than other Mother’s Day gifts.

This light and fluffy Madeira sponge is layered with double cream buttercream, strawberry jam and freeze-dried strawberry pieces. Guess no one told shoppers in Northern Ireland that you can’t have your cake and eat it too!

Shoppers in the West Midlands are 23% more likely to buy Mumosa (£5, 75cl) than other Mother’s Day gifts. A delicious sparkling cocktail made with sparkling white wine with raspberry and orange juice, there’s no better way to raise a glass to the most important woman in your life.

Look out for more brilliant M&S gifts in store and online that will make Mum feel extra special this year:

YOU’RE BLOOMING BRILLIANT, £5, 115g

A bouquet of Belgian chocolates with a selection of fruit flavoured centres.

CHOCOLATE CARAMEL SQUARES, £10, 200g

16 stunning chocolates layered with milk chocolate, a buttery biscuit crumb and a salted caramel centre

APOTHECARY CALM CANDLE, £7.50

Give Mum a luxurious spa experience at home with the soothing aroma of this richly scented candle. The Calm candle is crafted with sweet orange and lavender essential oils, with a note of warmth from cedar wood and a dash of tranquillity from clary sage.

 You're Blooming Brilliant Gift Selection, £50

Show your Mum how much you love her with this You're Blooming Brilliant gift selection. The show-stopping bouquet includes cerise roses, pale pink spray roses and pink antirrhinum, which are complemented by blue eryngium and beautiful foliage. We've added a bottle of Mumosa and Mumosa Mallows for an extra treat.

Mother's Day Afternoon Treats & Flowers, £50

Spoil your Mum with this box of afternoon treats and flowers. The striking bouquet includes white roses, yellow freesias, and solidago amongst beautiful foliage. We've added a tin of our luxury gold tea to enjoy with sweet goodies including all-butter shortbread and lemon loaf cake.

The Teatime Hamper, £40

Treat Mum to afternoon tea in style with this luxurious Kensington wicker hamper. We've packed it with a luxury gold tea tin, jam, Swiss milk chocolate truffles, all butter Viennese fingers, Devon scones and a classic Victoria sandwich cake.

The Afternoon Tea Letterbox Gift, £20

Treat Mum to a delicious afternoon tea. She'll enjoy refreshing Assam tea with a delicious selection of cake bars, Viennese fingers and shortbread biscuits.