Sutton on Sea named in UK's top three 'hidden holiday hotspots'
Proud Sutton on Sea has been named one of the UK’s top three ‘hidden holiday hotspots’ set to boom in 2027.
New research by holiday home insurance specialist Schofields has discovered that online searches for ‘2027 UK holiday’ have jumped by 2,800 per cent in the last month as Brits get a head-start on planning next year’s staycations.
But rather than battling the crowds in the Cotswolds or squeezing on to the beach at St Ives, the company delved deep into the under-the-radar destinations that are proving popular.
It uncovered the hidden gems gaining attention thanks to posts in X or Facebook, viral TikTok videos or hit TV shows. And Sutton on Sea came in at number three after attracting no fewer than 30,900 hashtags.
It was beaten only by the New Forest in Hampshire with 54,600 hashtags and Ayr in Scotland with 41,900. Cleethorpes was fourth in the top ten with 22,100.
Phil Schofield, head of sales and marketing of Schofields, said: “Less well-known destinations can mean not as much competition from other holiday rentals, compared with established hotspots.
“Also, for those considering buying a holiday home, getting ahead of the trend could have several advantages.
"Buying before an area grows in popularity could also offer the potential for capital appreciation as demand for property increases.”
The research describes Sutton as “a quieter seaside spot with a huge sandy beach, colourful beach huts and plenty to explore by the seaside”.
It goes on: “Unlike some of Lincolnshire’s busier resorts, such as nearby Skegness, the beach front isn’t usually packed with people and families.
"This makes it great for holiday home-owners and for attracting those who want a quieter staycation, while busier places are still within easy reach.”
Other resorts in the top ten were Amble in Northumberland, Aberystwyth in Wales, Clacton in Essex and Filey in Yorkshire
Phil Schofield himself has previously owned and managed a holiday let, giving him direct experience of the sector.
If the research results in a surge in visitors to Sutton on Sea next year, it should provide a timely boost for the town’s economy.
On the other hand, many residents and regular holidaymakers might prefer the town to remain a ‘hidden gem’, so that it stays quiet and untrodden by large and noisy crowds!