North Kesteven District Council organised a repeat of last year’s in augural event and saw a significant increase in footfall bringing together people of all ages and “creating a real sense of community spirit in the town”.
Throughout the school summer holidays from July 25 to August 23, the council has set up the giant sandpit but held a special seaside themed event on Saturday (August 8) where extra entertainment was laid on.
Councillor Richard Wright, Leader of NKDC, said: "Before the beach was installed the average Saturday footfall at Market Place was 461. During the first two Saturdays with the beach in place, this rose to 739, an increase of 60.
"The footfall will obviously be much higher for the main Saturday event, once the figures have been verified.”
Coun Wright added: "It was good to see so many people, of different ages, but especially the children having fun, with activities many of us enjoyed during our childhood.
"Holiday activities have become ever more expensive, so to see the Helter Skelter and Punch & Judy, the beach and the various street performers, supplied free by NKDC, being enjoyed by so many residents and visitors, made the event really worthwhile, with the added bonus of nearby businesses experiencing increased footfall and benefitting from the additional trade.
"The smiles, laughter, and high levels of participation throughout the day demonstrated just how valued these opportunities are.”
Overall, he believed Sleaford-on-Sea once again proved to be a worthwhile investment in the community, supporting local businesses while creating a fun, affordable and inclusive day for everyone to enjoy.
9. Lee and Robyn 1 of Cranwell
Lee and Robyn 1 of Cranwell at the Sleaford on Sea fun day. Photo: David Dawson Photo: David Dawson
10. Bratt and Stacey Streadman with Rupert Steadman 8 and Amelie Steadman 6 of Sleaford
Chilling by the beach - Bratt and Stacey Steadman with Rupert Steadman 8 and Amelie Steadman 6 of Sleaford. Photo: David Dawson Photo: David Dawson