Horton welcomes exciting new Chery brand to Lincoln with showroom opening this May

Horton is proud to announce the official opening of its brand-new Chery showroom in Lincoln, bringing one of the world’s fastest-growing automotive brands to the region for the very first time.

Officially opening its doors on Saturday 9th & 10th May, Horton Chery marks a significant milestone for the family-run business, expanding its offering with a forward-thinking brand known for innovation, advanced technology and exceptional value.

Located in a prominent position in Lincoln, customers can expect a modern, welcoming environment to explore the Chery range. Visitors can expect a hands-on experience, expert guidance and the warm, personal service Horton is known for.

Chery has rapidly established itself as a global automotive leader, with a strong focus on intelligent design, safety and electrified mobility. The arrival of the brand in Lincoln gives local drivers access to a fresh alternative in the market, combining high specification with competitive pricing.

The opening weekend on 9th May will give customers the opportunity to be among the first to experience the Chery range up close, with the team on hand to offer test drives, answer questions and showcase what makes the brand stand out.

Oliver Horton, Managing Director at Horton, said: "We are incredibly proud to bring Chery to Lincoln and to continue growing the Horton business with such an exciting new brand. Chery represents a new direction for many customers, combining innovation, design and value in a way that really stands out.

As a family-run business, it is important to us that every customer feels welcome and supported from the moment they arrive. The new showroom reflects that commitment, and we are looking forward to introducing Chery to both new and existing customers across the region."

The opening of Horton Chery reinforces the group’s commitment to investing in the local area and providing motorists with greater choice, backed by trusted, customer-focused service.

Customers are invited to attend the launch event on Saturday 9th May and Sunday the 10th May to discover the Chery range for themselves.

For more information, please visit our website.