Lincoln business first of its kind to sponsor family favourite event

Families heading to the NEC for the Good Food Show Summer / BBC Gardeners World Live event this June may spot that among the show’s sponsors there is a different kind of business. Lincoln-based Simpler Law will be the first ever private client legal services firm given the opportunity to sponsor this family favourite day out.

Simpler Law, who are also celebrating their 10th anniversary this year, provide Will writing and other Estate Planning services to hard working families across the country. The firm believes that these kinds of services should be available, affordable, and accessible to as wide an audience as possible. Which is why they approached the organisers of the Good Food Show / BBC Gardeners World Live.   

“We are delighted to partner with the BBC at this prestigious event,” says Simon Hughes, Group Commercial & Marketing Director, “it will give us the opportunity to inform members of the public of the importance of having a Will to the millions of people that have yet to put their affairs in order. Planning your Will is a loving gesture, making the lives of your loved ones easier, and making sure that everyone understands your wishes. In fact, we often recommend that our clients have a chat about their plans over a good meal or while enjoying fine weather with their families in the garden. Something which links very nicely to the expo itself.”

As well as being one of the sponsors of the show, Simpler Law will also be in attendance offering advice on the benefits of Wills and other Estate Planning. Visitors will be able to book a Will appointment at a discount rate, without having to sit an appointment on the day.

“We are often seen as pioneers in the private client sector,” says Andy Townsend, Simpler Law founder and HAIG Legal Group CEO, “we have lead the way with informative television shows on ITV, meet with prospective clients where it’s convenient for them, such as supermarkets and shopping centres, and draft our own documents in-house, specialising solely in Estate Planning.”

Since its launch in Lincoln back in 2016 Simpler Law has grown from just 19 employees to a little under 200. They have provided documents for around 220,000 satisfied clients, and now securely manage over £1.2 Billion in Trust assets.

The Good Food Show Summer / BBC Gardeners World Live Event takes place at the NEC and runs from Thursday 18th June to Sunday 21st June 2026.