That week, the paper carried a 20-page supplement about the business and its sites in the town.
The first gallery covered the majority of the department store, which was located in Strait Bargate.
This gallery features more of that shop, plus sister outlets: Oldrids Contracts, Insiders, and the Man Shop.
5. Oldrids launch second floor at Boston store in 1975
The supplement also included a behind-the-scenes section. Of this photo, the Standard wrote: "Oldrids office staff are never idle, so pleasant working surroundings are a must." Photo: Boston Standard
6. Oldrids launch second floor at Boston store in 1975
Vernon - the Burroughs Visible Records Computer that dealt with the customers' accounts. 'About the lowest form of computer life' is how office manager David Raybould described it, although he added: "It does measure up to most of our needs and certainly cuts down the number of errors that are possible in account and book-keeping." Vernon could: read the account forms, rejecting incorrect information; supply a stock figure for each area of the store; and even write cheques. Photo: Boston Standard
7. Oldrids launch second floor at Boston store in 1975
Members of the promotion and display team, (pictured, from left) Linda Norris, Pat Bowers, Christine Senior, Rodney Isaac, Delphine Appleyard, David Gent and Andrew Bainbridge. Photo: Boston Standard
8. Oldrids launch second floor at Boston store in 1975
Oldrids' otter logo makes an appearance at the New Street store. The otter logo was introduced in May 1974. At this time, a new house-style was created to draw together all the separate operations of Oldrids. The new style - which included a brown and cream colour scheme - was created by advertising and design agency Bowens Gent Advertising, of Red Lion Street, Boston. Why an otter? Pat Owens, creative director, said: "After a lot of research we hit upon the otter and it seemed right. It's essentially a family creature, almost human in its manner and behaviour and very friendly - and of course they're essentially rural. It seems right somehow for a family store - not as a cartoon, but as a real animal." The otter would go to be found on adverts, tickets, t-shirts, badges, bags, and even TV. Photo: Boston Standard