Hundreds of families accepted the invitation on Saturday to enjoy the great outdoors together in a day full of fun for all ages.
Phoenix Fitness teamed up with the new management of the Skegness Showground to host the event.
Among the highlights were a kilometre colour run, body building competitions, a full-scale wrestling show, live boxing exhibitions and inflatable assault courses.
There was even an agility course for the family dog.
For the full story see Wednesday's edition of the Skegness Standard newspaper.
1. East Coast Fitness Festival
Dani Ellis with Reuben Ellis 7 and Harper Ellis 7 of Skegness. Photo: JPI Media
2. East Coast Fitness Festival
Competitors in the colour run. Photo: JPI Media
3. East Coast Fitness Festival
Rainbow runners at the East Coast Fitness Festival. Photo: JPI Media
4. East Coast Fitness Festival
A great day was had by all. Photo: JPI Media