Hundreds of families accepted the invitation on Saturday to enjoy the great outdoors together in a day full of fun for all ages.
Phoenix Fitness teamed up with the new management of the Skegness Showground to host the event.
Among the highlights were a kilometre colour run, body building competitions, a full-scale wrestling show, live boxing exhibitions and inflatable assault courses.
There was even an agility course for the family dog.
For the full story see Wednesday's edition of the Skegness Standard newspaper.
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Body building competitors at the East Coast Fitness Festival. Photo: JPI Media
6. East Coast Fitness Festival
Wrestling action at the East Coast Fitness Festival. Photo: JPI Media
7. East Coast Fitness Festival
Families gave the East Coast Fitness Festival the thumbs-up. Pictured from left are Lydia Scutt 9, Emma McGregor 9, Charlotte McGregor, Walsh McGregor 11, Ethan Scutt 11. Photo: JPI Media
8. East Coast Fitness Festival.
Body building competitions were part of the fun at the East Coast Fitness Festival. Photo: JPI Media