Boudoir photography studio wins business award

The owner of a Sleaford area specialist photographic studio has walked away with a regional business award for her dedication to boost the confidence of older women.

Sharon Mallinson runs Symply Boudoir, a boudoir photography studio based in Billingborough.

She has just been named Boudoir Photography Studio of the Year in the Prestige Awards for Central England 2026/27.

Sharon has made it her mission to help older women to create elegant, sophisticated and confidence-boosting portraits. Her work is about far more than producing beautiful images.

Sharon explained: “I’ve spent the last 15 years photographing women, particularly those who may have reached a stage in life where they no longer quite recognise the woman looking back at them in the mirror.

“My work is about helping women see themselves differently, and it’s something I’m incredibly passionate about.”

She is keen to help those who have spent years putting themselves last or feeling invisible.

The judges were particularly impressed by Sharon’s thoughtful, confidence-building approach and the care woven into every stage of the experience. In her private and relaxed home studio, expert posing and lighting are combined with professional hair and make-up, personal guidance and plenty of laughter, helping every client feel comfortable, confident and completely herself.

The judges also admired Sharon’s Ageless Over 50 project, a distinctive chapter-based exhibition and charity initiative that raises funds for Breast Cancer Now. With the sixth edition taking place in April 2027, the project reflects her wider commitment to celebrating women beyond 50 and giving them greater visibility through powerful, beautifully crafted portraiture.

In her spare time Sharon recently appeared as a contestant on Win Win, the television quiz show, where she came close to winning a million pounds.

Sharon commented: “Although I didn’t bring home the million, this award is something I feel incredibly proud of.”