Boston Asda shoppers raise over £1,200 for BBC Children in Need

Generous customers and colleagues at Asda Boston have raised an impressive £1,206.37 for BBC Children in Need, helping to support children and young people facing challenges across the UK.

The fundraising total was achieved through a range of in-store activities and customer donations at the Lister Way supermarket such as throwing wet sponges at the store manager, meet Pudsey events, tombola, and a dress down day, with shoppers once again demonstrating their commitment to supporting good causes in the local community.

The money raised will contribute to the long-standing partnership between Asda and BBC Children in Need, which has raised more than £42 million since 2000 and supported over 400,000 children and young people across the UK.

This year's fundraising will help support BBC Children in Need's mission of championing the mental health of young people. The partnership funds grassroots organisations and community projects that provide early support for children and young people experiencing the first signs of mental health concerns, helping them build confidence, resilience and emotional wellbeing before issues become more serious.

Funding raised through the appeal helps local charities and community groups deliver activities, support services and safe spaces where children and young people can develop friendships, improve their wellbeing and access help when they need it most. The partnership also aims to raise awareness of the simple steps families and communities can take to promote positive mental health among young people.

Stephen Bromby, Community Champion at Asda Boston, said: "We're incredibly proud to have raised over £1,200 for BBC Children in Need thanks to the fantastic generosity of our customers and colleagues.

"Every year, our shoppers go above and beyond to support the appeal, and we'd like to say a huge thank you to everyone who donated, took part in fundraising activities or purchased charity merchandise in store. Their kindness will help make a real difference to the lives of children and young people who need support.

"BBC Children in Need funds life-changing projects in communities across the UK, and it's wonderful to know that the money raised here in Boston will help young people access the support, opportunities and services they need to thrive."

Mental health challenges among young people continue to be a growing concern across the country. Through its latest partnership with BBC Children in Need, Asda is helping to fund organisations that provide early intervention and support, ensuring more children can access help before reaching crisis point.

Around one in five children in England is estimated to have a probable mental health condition, highlighting the importance of accessible community-based support.

The fundraising success at Asda Boston forms part of a nationwide effort involving Asda stores, colleagues and customers, all working together to improve outcomes for children and young people.

Through their support, Boston shoppers have played their part in helping BBC Children in Need continue its work with local charities and grassroots organisations, ensuring children and young people across the UK can access the support they need to enjoy healthier, happier futures.