East Lindsey tourism delivers record £994m economic impact in 2025
A new report has revealed that tourism generated an all-time high of almost £1 billion for the East Lindsey economy in 2025, with increases recorded across visitor numbers, visitor spend and tourism-supported jobs.
The latest STEAM (Scarborough Tourism Economic Activity Monitor) results show visitors to East Lindsey generated £994.48 million of economic impact during 2025, an increase of 13.8% on the previous year and the highest figure ever recorded for the district.
The report found that over 4.76 million people visited East Lindsey over the course of the year, a rise of 6.5% compared to 2024. Visitors enjoying an overnight stay increased significantly by 12.7% to 1.93 million, while day visitors also grew by 2.7% to 2.84 million.
An increase in visitors also led to an increase in local residents employed in tourism related work, with 6,814 jobs supported across the district, up 4.7% on the year before.
The positive results were mirrored across both of East Lindsey's key tourism destinations, the coast and Lincolnshire Wolds National Landscape. The Wolds welcomed 3.62 million visitors and generated £281.96 million in economic impact, while the coast recorded 2.94 million visitors and £751.89 million in economic impact, both showing significant strong growth compared to 2024.
The results come as the council continues to strengthen its support for the visitor economy through its new Destination Management Plan, which sets out a shared vision and long-term strategy to grow tourism sustainably across East Lindsey and the rest of the South & East Lincolnshire Councils Partnership sub-region.
The council has also announced further investment in tourism activities and events through the East Lindsey Investment Fund (ELIF), a £20m fund to improve life for everyone across the district, including by helping communities and organisations deliver projects that attract visitors and support local businesses.
Councillor Adam Grist, East Lindsey District Council's portfolio Holder for market towns and the rural economy, said: "These figures are fantastic news and demonstrate the enormous value that tourism brings to East Lindsey's economy.
"To see visitor numbers, economic impact and tourism-supported jobs all increasing is a testament to the quality of our tourism offer and the hard work of our variety of wonderful local businesses, attractions, accommodation providers and communities.
"The Wolds continues to grow in popularity, attracting more visitors to experience our landscapes, market towns, events and food and drink offer. We are committed to maintaining that momentum and ensuring tourism continues to benefit our residents and businesses alike."
Councillor Steve Kirk, East Lindsey District Council's portfolio holder for the coastal economy, said: "Our stunning coastline remains one of the county's most important tourism destinations, and these results show that more people than ever are choosing to stay and enjoy everything our coastal communities have to offer.
"The growth we are seeing reflects the investment being made across our coastal towns, our work with partners and businesses, and our ongoing commitment to developing events, attractions and experiences that encourage people to visit throughout the year.
"With further support being made available through the East Lindsey Investment Fund, significant investment through Town Fund and other major Government projects, and the clear direction provided by our Destination Management Plan, we are excited about the opportunities that lie ahead for our visitor economy."
The STEAM report, produced by tourism specialists Global Tourism Solutions, measures the volume and value of tourism activity and its impact on local economies.
The full 2025 STEAM reports for East Lindsey, the Lincolnshire Wolds and the East Lindsey coast are available on the East Lindsey District Council website in the Visitor Economy section.