P3 Charity celebrates double shortlisting at the Charity Times Awards 2026
P3 Charity has been shortlisted in two categories at the 2026 Charity Times Awards, recognising both its organisation-wide rebrand and the outstanding leadership of Chair of Trustees, Adam Hackett.
P3 Charity is celebrating a double shortlisting at the Charity Times Awards 2026, after being recognised in both the Change Project of the Year and Charity Chair of the Year categories.
The national awards celebrate excellence across the charity sector, recognising organisations and individuals making a lasting difference to communities across the UK.
P3 has been shortlisted for Change Project of the Year in recognition of its ambitious rebrand and website redevelopment, while Chair of Trustees Adam Hackett has been shortlisted for Charity Chair of the Year following more than a decade of values-led leadership and commitment to strengthening the charity's impact.
Removing barriers to support
Over the past two years, P3 Charity has delivered one of the most ambitious transformation programmes in its history, fundamentally changing how people find, understand and access support.
The project was driven by a clear challenge. While P3's services had grown significantly over the years, its external communications had not kept pace. The charity recognised that its website, branding and digital communications were creating unnecessary barriers for people looking for support, particularly those experiencing homelessness, mental ill-health or other challenging circumstances.
With accessibility and inclusion at the heart of the project, P3 set out to create a communications approach that reflected its values and made it easier for people to get the help they needed.
Working alongside people who use its services, colleagues, volunteers and trustees, the charity developed a new accessible visual identity, launched a completely redeveloped website and transformed its communications strategy.
The new website was designed around user experience and accessibility, introducing simplified navigation, an accessibility widget, translation into 249 languages, plain English content and improved mobile performance to ensure support is easier to access for everyone.
Erin Coburn-Kutay, P3 Charity’s Director for Fundraising, Marketing and Communications, said, “We’re incredibly honoured to be shortlisted in the Change Project of the Year category. This recognition reflects not only two years of careful planning and collaboration, but also the value the charity sector places on thoughtful, inclusive co-design.
“Our rebrand and website redevelopment were never vanity projects. They were driven by our commitment to making our services more accessible for the people who rely on them, while ensuring our brand and digital presence genuinely reflect the communities we support. This isn’t the end of the journey. It’s a commitment to continually listening, learning and improving, so that everything we create remains accessible, inclusive and representative of the people we’re here to serve.”
The transformation has already delivered measurable results. Over the past year, visits to P3's 'Get Support' page have increased by more than 60%, while successful referrals have risen by 490 and ineligible referrals have fallen by 1,226. Together, these improvements mean more people are finding the right support more quickly and accessing services that meet their needs.
One person using the website said, "I use the dyslexia-friendly font on the P3 Charity website and find it extremely helpful. The accessibility icon made it easy to find, and I didn't have to explain that I struggle with reading. It's also saved for future visits, which makes the website much easier to use."
Rather than viewing communications as simply raising awareness, the project has redefined them as an essential part of helping people access support.
Recognising exceptional leadership
Alongside the organisation's transformation, the Charity Times Awards have also recognised the leadership of Adam Hackett, who has been shortlisted for Charity Chair of the Year.
Adam joined P3's Board of Trustees in 2014 before becoming Chair in 2017. During that time, he has helped guide the charity through a period of significant growth and unprecedented challenge, including the Grenfell Tower tragedy, the Covid-19 pandemic and rising demand for support during the cost-of-living crisis.
Under his leadership, P3 Charity has more than doubled in size, expanding its reach across England while strengthening its financial resilience and increasing the number of people it supports each year.
One of Adam's most significant achievements has been championing the voices of people with lived experience. Long before it became common practice across the sector, he helped embed lived experience into decision making through the creation of P3's award-winning People Board, ensuring the people the charity works alongside play a meaningful role in shaping its future.
Alongside strengthening governance across the organisation, Adam also played an instrumental role in supporting the development of P3 Housing and guiding the successful integration of Rugby Portobello Trust into the wider P3 Group, always balancing long-term sustainability with the needs of local communities.
His commitment to good causes extends far beyond P3. Throughout his career, Adam has supported charities and communities through periods of significant change, including providing governance leadership ensuring charitable support reached those who needed it. His thoughtful, collaborative and values-driven approach has consistently placed people at the heart of every decision.
As Adam prepares to retire after more than a decade of service, the shortlisting recognises an extraordinary contribution to P3, the wider charity sector and the tens of thousands of people whose lives have been positively impacted through his leadership.
Mark Simms OBE, Group CEO for P3 Charity, celebrates the recognition: “I’m absolutely delighted that P3 has been recognised nationally for this work and even more pleased that Adam’s outstanding leadership has also been recognised through his Chair of the Year shortlisting. Together, those nominations say something important about our organisation; that when strong governance, great leadership and brilliant colleagues come together, we can make a real difference to the people we work alongside.
“The rebrand project has always been about removing barriers. Every day, people come to P3 because they’re worried about losing their home, struggling with their mental health or simply don’t know where to turn. If our communications make it easier for someone to find support when they need it most, then we’ve achieved something that can turn someone’s life around. I’m incredibly proud of everyone who helped shape this work, especially the people who use our services, whose voices guided every step of the journey.”
Adam Hackett, Chair of Trustees at P3 Charity, echoed this: “I am deeply moved by my nomination for Charity Times Chair of the Year 2026. I find myself reflecting on not only on what P3 has achieved during the last nine years but on the extraordinary people who have made those achievements possible. It has been one of the greatest privileges of my professional life to serve an organisation whose values, purpose and commitment to social justice remain as strong today as when I first became involved.
“The need for organisations that believe in people, challenge injustice and create opportunity has never been greater. The future will require ambition, innovation and resilience, qualities that P3 has demonstrated throughout its history, and which continue to define the organisation today.”
The winners of the Charity Times Awards 2026 will be announced later this year.
To find out more about P3’s work, visit https://p3charity.org/about-us/our-story