England may have lost 3-2 on penalties to Italy, but the winners were the bars and clubs in town that saw tills ringing and the customers returning with smiling faces, finally enjoying themselves after months in lockdown and Covid-19 restrictions.
The trophy might not have come home, but it was a lot of fun.
Photographer David Dawson was out in the resort capturing the excitement when there was everything to hope for...
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1. Euro 2020 final in Skegness
Flying the flag at the New Park Club in Skegness (from left) Danny Dykes, Wayne Green, John Savage and John Heald. Photo: David Dawson
2. Euro 2020 final in Skegness
Come on England! Pictured at the New Park Club (from left) are Claire Roe, Margaret Townson, Billy Gregory and Jane Sheehan. Photo: David Dawson
3. Euro 2020 final in Skegness
Ready to cheer on England at Churchills Wine & Sports Bar are (from left, front) Andrew Storr and Jason Curry: (from back) Dawn and Steve Radford, Dan Meik, John Miles and Annette Monaghan. Photo: JPI Media
4. Euro 2020 final in Skegness
Pictured (from left) at Churchills Wine & Sports Bar are David Teague, Andy Giles, Di Teague and Matthew Grimes. Photo: David Dawson