Hundreds of families accepted the invitation on Saturday to enjoy the great outdoors together in a day full of fun for all ages.
Phoenix Fitness teamed up with the new management of the Skegness Showground to host the event.
Among the highlights were a kilometre colour run, body building competitions, a full-scale wrestling show, live boxing exhibitions and inflatable assault courses.
There was even an agility course for the family dog.
For the full story see Wednesday's edition of the Skegness Standard newspaper.
9. East Coast Fitness Festival
Body builders came from all over the country to take part in the day. Photo: JPI Media
10. East Coast Fitness Festival
The inflatable assault course was particularly popular with children. Photo: JPI Media
11. East Coast Fitness Festival
Dogs had their day too thanks tp the Little Canine Crew. Photo: JPI Media
12. East Coast Fitness Festival
Wrestling was particularly popular with the children. Photo: JPI Media