'We want to put Boston firmly on the map' - Senior councillors approve £45,000 spend for pilot scheme designed to attract businesses to Boston

A pilot scheme designed to attract businesses to Boston is to launch, after senior borough councillors approved a £45,000 spend in support of it.

Boston Borough Council’s cabinet backed the initial investment for the Build it in Boston programme when it met yesterday (Wednesday, September 30).

The pilot scheme will promote Boston to businesses in sectors such as digital, technology and IT services, encouraging them to choose the borough as a place to establish and grow their operations.

Following a preparatory stage funded by the UK Shared Prosperity Fund, the scheme will initially run from winter 2026 to spring 2027, and include a targeted marketing campaign with financial support for businesses that commit to setting up a base in Boston.

Boston Borough Council has welcomed the £1.5 million Pride in Place grant, describing it as 'fantastic news'. Library imageplaceholder image
Boston Borough Council has welcomed the £1.5 million Pride in Place grant, describing it as 'fantastic news'. Library image

The aim is to attract investment from the UK and overseas that will benefit local people, help fill available office space, and support the local economy, the council said in a statement today.

“The initiative supports the council’s wider ambition to drive economic growth, attract investment and create new opportunities for residents and businesses across the borough to find different types of work and diversify their own offer,” it added.

Coun Sandeep Ghosh, portfolio holder for finance and economic growth, said: “For too long, places like Boston have not always been on the radar when businesses are deciding where to invest. Build it in Boston is about changing that and taking a proactive approach to showing businesses what our borough can offer.

“We have affordable space, good connectivity, a supportive business environment and access to a talented and diverse workforce. We want to take that message directly to businesses that are looking for somewhere to establish or expand, including those that may not have considered Boston before.”

Continuing, he said: “This is about more than simply attracting businesses. We want to bring new investment into the borough, support the creation of good local jobs, increase demand for commercial space in our town centre and across the borough, and strengthen Boston’s reputation as a place to live, work and do business.

“The ambition is straightforward: we want to put Boston firmly on the map as a place where businesses can grow and succeed.”

Businesses interested in hearing more about the scheme, or Boston’s offer more broadly, are invited to contact the council at [email protected].

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